What should you do if your company’s social media engagement metric starts to slump? There’s one simple solution guaranteed to boost engagement: post pictures of cats & dogs. You can laugh but don’t click away! Pets can improve social media engagement. Our data...
You may have come across a scandal with a brand in the news. Whether it be a data breach or unethical conduct, no brand is immune to the potential public backlash when they act irresponsibly. But, as time goes on, sins are often forgotten. Why do people forget and...
Videos Videos are one of the most important mediums to be posting on social media. Video content will make up almost 80% of all traffic on the internet this year and many brands are starting to put effort into posting videos on social media. But that can be a...
Social media is home to billions of conversations and consumer insights. We all know that. It’s become a prominent platform for marketing, consumer research, and customer service. Nichefire is a major advocate for using social media as a research platform –...
Are You Obeying the 80/20 Rule? Great social media managers know it’s not about selling all the time. They give followers a reason to be interested – then follow up with content that drives a desired action from their audience. This is your classic 80/20 rule....
Ask 100 business leaders about the single, most-important factor in success, and most of them will answer “listen to customers and prospects.” In today’s digital world of social media and online reviews, customers and prospects have a big megaphone to express their...
