Make authentic connections with consumers — at the speed of culture.

Nichefire is a Cultural Listening platform that analyzes conversations and trends to uncover meaningful cultural insights, helping brands launch culturally-resonant products.

Schedule Demo
Add trend topic graphic

Loved by brands like yours

Never miss a trend your consumers care about.

When brands rely on platform or social listening tools alone to uncover trends, they get a limited view of culture. But Nichefire takes a different approach by synthesizing data from diverse sources, such as social media, blogs, search traffic, news, and influencers. Using advanced AI, it analyzes both fast and slow cultural trends to give customers a complete and comprehensive view of culture.

Venn diagram showing how Nichefire fits in the overlap between slow and fast culture.

Complete your social intelligence tech stack.

Detailed social listening queries are wasted if you’re not focused on the trends and insights with the greatest opportunity to begin with.

 

Cultural Listening with Nichefire helps your brand build stronger marketing campaigns and drive product innovation by uncovering cultural trends among your consumers. Unlike traditional tools, it reveals insights without complex or biased queries, providing the right language and focus to enhance downstream efforts.

Tell a more robust story with your data.

Nichefire leverages multi-channel voice of the consumer data so you can be sure you’re hearing everyone’s voices. From multiple social channels to news, web traffic, and more, you can see discourse data on what consumers are talking about, as well as intent data on what they’re searching for.

“[Our social listening tool] is going to tell us what people are saying today. Nichefire is going to tell us what’s emerging that might be trending tomorrow or next week or next month.”

– Frank Gregory, Social Intelligence Lead, Nestle

“Thanks to Nichefire, we now have a reliable way to keep pace with cultural trends. Their platform’s ability to gather and organize data has revolutionized how we approach monitoring culture.”

– Dan Rucolas, Social Intelligence Lead, Kraft-Heinz

“Nichefire offers a fresh perspective on social listening, and their quick turnaround keeps us on top of trends.”

– Angela Palladino, Sr Director Insights & Analytics, Walmart

Why Predictive Cultural Intelligence?