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AI-Powered Social Media Competitive Analysis for Banking.

Your Competitors. Understood.

Why does a Fortune 500 bank work with Nichefire? Because we deliver social media competitive intelligence differently—and better. Nichefire’s benchmark metrics and AI for competitive analysis are completely tailored to help you stand out in your industry.

We Understand Your Industry.

Nichefire is built to understand how your industry operates and how to position your brand on social media. With the power of AI, Nichefire analyzes millions of conversations, advertisements, and content from thousands of companies in banking, insurance, and healthcare. Allowing you to act instantly with better competitive analysis.

Competitive Tactics

Want to know why your competitors’ content performs well and yours doesn’t? Nichefire measures numerous textual and graphical elements in social media content to show you how and why. Such as product segments, content topics, and life event topics. Automatically. No booleans. Pure knowledge.

Tailored Benchmarks

Nichefire’s benchmarking system uses a suite of proprietary statistical models and primary research to measure performance and effort – tailored to your industry. Rather than getting lost in vanity metrics, Nichefire empowers you to measure key aspects of what makes content powerful on social media.
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Conversation Analysis

Billions of conversations happen everyday on social media. We tap into this network and provide you the most pertinent information without overwhelming boolean searches. Product segments, conversation topics, trust indexes, and more are all automated and tailored to your industry.

Smarter Metrics with Nichefire’s Benchmarking System

Metrics, like reach and engagement, don’t tell you why certain advertisements and content pieces work. So we built metrics that do. The Nichefire Benchmarking System uses research-backed methods to measure effort, performance, and audience impact for banking on social media. Things like sentiment polarity, ad spend levels, and production value can all be measured with Nichefire. And, if you have a particular way you like to measure your content, you can build your own customized metrics with us.

Smarter Competitive Analysis with CompetiSmart™ AI

Boolean searches, complex AI training, and A/B testing are exhausting tasks. Nichefire comes pre-built with numerous topics and taxonomies tailored to banking, insurance, and more. Partnered with the Nichefire Benchmarking System, you can measure what types of content works best, what products your competitors push and when, what content builds trust and positive engagement with your customers, and more. All built ready to analyze – no setup required. And, categories can be customized and trained with us.

Smarter Metrics with Nichefire’s Benchmarking System

Metrics, like reach and engagement, don’t tell you why certain advertisements and content pieces work. So we built metrics that do. The Nichefire Benchmarking System uses research-backed methods to measure effort, performance, and audience impact for banking on social media. Things like sentiment polarity, ad spend levels, and production value can all be measured with Nichefire. And, if you have a particular way you like to measure your content, you can build your own customized metrics with us.

Smarter Analysis with CompetiSmart™ AI

Boolean searches, complex AI training, and A/B testing are exhausting tasks. Nichefire comes pre-built with numerous topics and taxonomies tailored to banking. Partnered with the Nichefire Benchmarking System, you can measure what types of content works best, what products your competitors push and when, what content builds trust and positive engagement with your customers, and more. All built ready to analyze – no setup required. And, categories can be customized and trained with us.

Don’t Spend Another Minute “Listening” to the Competition

Social media strategy teams spend up to 80 hours/month to do competitive analysis. Nichefire is a cloud-based software-as-a-service solution. Simply login, select your competitors, and you’re ready to unveil your competitors’ strategies in minutes. Soon, you’re getting smarter, gathering key insights, spotting strategic opportunities for your brand, and hearing the market like never before.

“One client has a million-dollar contract with a top SMMS, but it was Nichefire that produced the consolidated, focused reporting that our clients love.”

– Micah Donahue at Mechanica Branding

Ready To Get Started?