Understand culture at any moment — without the heavy lifting.

Nichefire is a Predictive Cultural Intelligence platform that makes it easy to uncover emerging consumer trends and capitalize on opportunities that drive growth.

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Loved by brands like yours

Never miss a trend your consumers care about.

Nichefire captures fast culture and slow culture trends and everything in between, so you’re never missing out on opportunities to connect with your consumers.

Venn diagram showing how Nichefire fits in the overlap between slow and fast culture.

Turbocharge all of your social intelligence investments.

Downstream efforts are wasted if you’re not focused on the trends and insights with the greatest opportunity to begin with.


Nichefire’s predictive cultural intelligence gives your brand the strongest possible foundation from which to build your marketing campaigns and product innovations by surfacing cultural trends among your consumers.

Tell a more robust story with your data.

Nichefire leverages multi-channel voice of the consumer data so you can be sure you’re hearing everyone’s voices. From multiple social channels to news, web traffic, and more, you can see discourse data on what consumers are talking about, as well as intent data on what they’re searching for.

“[Our social listening tool] is going to tell us what people are saying today. Nichefire is going to tell us what’s emerging that might be trending tomorrow or next week or next month.”

– Frank Gregory, Social Intelligence Lead, Nestle

“Thanks to Nichefire, we now have a reliable way to keep pace with cultural trends. Their platform’s ability to gather and organize data has revolutionized how we approach monitoring culture.”

– Dan Rucolas, Social Intelligence Lead, Kraft-Heinz

“Nichefire offers a fresh perspective on social listening, and their quick turnaround keeps us on top of trends.”

– Angela Palladino, Sr Director Insights & Analytics, Walmart

Why Predictive Cultural Intelligence?