We Activate the Wealth of Information

Online to Address Your Hardest

Business Questions.

We founded Nichefire after our own first-hand frustrations. As former power users of social listening tools, we were overwhelmed by the volume of data and the need to get the exact keywords and then make sense of all the results. It became our goal to help our clients and their stakeholders see immediate value in social data.

Our Mission and Values

Cutting Edge Innovation to Prove the ROI in Online Data

Our advanced approach to AI-applied analytics has proven to gather insight from massive quantities of qualitative data faster than ever before for our clients. As a trusted partner to leading brands and agencies, we guarantee quality insights, predictions, and recommendations.


We believe in discovery through digital data and helping others succeed with it. When we deliver, we deliver exceptional quality insight and service.



We are natural tinkerers, always on the hunt for new, and better ways to solve problems. And we help our partners and clients take advantage of the latest and greatest innovations.



We are committed to diverse thinking, culture, and trustworthy collaboration in our work environment–and in our relationships with our partners and customers.

Meet Our Leadership Team

Nichefire’s leadership team includes awarding-winning experts and practitioners in social intelligence, marketing, and finance. All with experience collaborating with leading brands.
Michael Howard


Steven Brown


Khalil El-Amin


Get started with Nichefire.

Speak to our experts to learn how Nichefire’s consumer and market intelligence can help you.