Identify Impactful Trends.
Before They Happen.
Uncovering trends as they emerge was nearly impossible – especially if you didn’t know the consumer, political, or economic topics to watch in advance. TrendFire™ changes that. It recognizes and presents emerging insights and predicts their trajectory as they happen. So you can be proactive.
Turn Unknown “Unknowns” Into Actionable Insight
You don’t know what you don’t know. And tools like social listening require an initial understanding of what to research–and even then, they’re reactive. TrendFire’s patent-pending data cross-referencing system automatically identifies and presents emerging trends across numerous online sources – including social data, news and media, search data, web traffic data, and more. This approach reveals the ever-changing voice of the customer.
Predict the Impact of Trends Before They Happen
Tomorrow’s leading brands will be agile and able to capitalize on rapid changes in political, economic, and consumer trends. Unfortunately, trends are capricious and brutal to accurately forecast with only quantitative variables. TrendFire’s trend prediction and evaluation system uses cutting-edge AI to marry qualitative data with quantitative data to backtest and accurately predict trends across more than 40 cultural categories and looks six months into the future.
Capitalize Faster and Reduce Risks
Real-time is not fast enough. Especially when it comes to jumping on trends that drive revenue, brand reputation, and other KPIs. But without TrendFire, anticipating a trend is like throwing darts at a dartboard in the dark. TrendFire integrates into any major business intelligence solution and uses advanced clustering and natural language generation to rapidly summarize and report on mountains of data–so you can easily spot opportunities. Now, you and your stakeholders can make decisions with confidence.
Get started with Nichefire.
Speak to our experts to learn how Nichefire’s consumer and market intelligence can help you.