How to Reshape Perceptions of Culture Like Walmart

How to Reshape Perceptions of Culture Like Walmart

The Problem For years Walmart, the largest private employer in the US, suffered a reputation for low wages and disgruntled employees. New pressure emerged when competitors like Amazon raised minimum wage to $15 per hour. And shoppers felt bad about buying from a...
How to Discover Competitive Marketing Tactics for Banking

How to Discover Competitive Marketing Tactics for Banking

Marketing success in banking is highly competitive. It’s hard to differentiate. We identified tactics that could improve customer retention and build positive brand equity. Our Discoveries Nichefire’s proprietary metrics for performance and categorization...