Social media is home to billions of conversations and consumer insights. We all know that. It’s become a prominent platform for marketing, consumer research, and customer service. Nichefire is a major advocate for using social media as a research platform –...
Almost every brand in America has a social media presence now. What’s more, social media efforts are paying off. But, social media is always changing. According to a study from the American Bankers Association, nearly 90% of banks are active on social media....
Are You Obeying the 80/20 Rule? Great social media managers know it’s not about selling all the time. They give followers a reason to be interested – then follow up with content that drives a desired action from their audience. This is your classic 80/20 rule....
Ask 100 business leaders about the single, most-important factor in success, and most of them will answer “listen to customers and prospects.” In today’s digital world of social media and online reviews, customers and prospects have a big megaphone to express their...
From the Cincinnati Business Courier: Finalists were announced for the Cincinnati Business Courier’s ninth annual Innovation & Technology Awards. Nichefire was named as a nominee for Outstanding Marketing Innovation. Here’s the full list of awesome...
Nichefire saves time and fuels competitive advantage Social media has become a competitive battleground for businesses. Companies spend dozens of hours a month tracking competitors–or they simply can’t allocate resources to do it. That’s where Nichfire comes in....
