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About Nichefire

We started with a problem…

Once upon a time, a marketing manager spotted a problem, and he set out to solve it. So began the story of Nichefire…

The Initial Spark…

Some call it “vanity metrics.” We call it “bull s***.”

Reach, click-throughs, engagements… all great to see in high numbers, but don’t tell you WHAT about your content works. Seeing what works for your competitors? That’s a whole other story.

Our team is made up of skilled social media marketers, mathematicians, and strategists who felt these vanity metrics were about as valuable as lipstick on a pig. Crazy enough, so do thousands of other marketing strategists who drown in data and metrics.

 

So, We Built Nichefire…

Social media leaders told us their teams spend about 80 hours a month in competitive analysis. With Nichefire you can cut it to six hours. And do it better. Our Artificial Intelligence captures millions of data points—then it sorts, categorizes, and serves it up in simple graphs. So you can make better decisions. In less than ten minutes, you can be up and running—no training, no complex setup. We use AI to answer three questions about you and your industry:

 

Who's Winning?

At a high level, who in your competitive set is dominating? We automate benchmarking with metrics tailored to you and your industry.

How Are They Winning?

Answering “how” and “why” is our specialty. Our AI can answer that. Our platform analyzes every element of content so you don’t have to.

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What's Being Said?

The way people talk about your industry matters. That’s why Nichefire is pre-built to extract topics and analyze brand affinity in your industry.

Meet the Team

Michael Howard

Michael Howard

Co-Founder | CEO & Product

John Young

John Young

Adviser | Marketing & Biz Dev

Kyle Gundrum

Kyle Gundrum

Lead Technologist

Khalil El-Amin

Khalil El-Amin

Co-Founder | Sales & Biz Dev

Paul Kostoff

Paul Kostoff

Head of Data Science

Snigdha Bhasker

Snigdha Bhasker

Data Scientist

Steven Brown

Steven Brown

Co-Founder | Finance & Ops

Jack Harper

Jack Harper

Lead Strategist

Michael Howard

Michael Howard

Co-Founder | CEO & Product

Khalil El-Amin

Khalil El-Amin

Co-Founder | Sales & Biz Dev

Steven Brown

Steven Brown

Co-Founder | Finance & Ops

John Young

John Young

Adviser | Marketing & Biz Dev

Paul Kostoff

Paul Kostoff

Head of Data Science

Jack Harper

Jack Harper

Lead Strategist

Kyle Gundrum

Kyle Gundrum

Lead Technologist

Snigdha Bhasker

Snigdha Bhasker

Data Scientist

Ready To Get Started?