Uncover your next $100M+ product line.

Surface impactful cultural trends with ease and confidence. Nichefire does the work for you, so you don’t have to ‘know what you don’t know’ in order to find the best opportunities for your brand.

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Loved by brands like yours

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You can’t build a boolean around culture.

With traditional queries, you have to already be a part of a community to know exactly what to look for. Instead, Nichefire’s platform does the work for you, so you can spend your efforts identifying and evaluating trends, rather than searching for them — cutting down your speed to market significantly.

Have confidence in your decisions.

Nichefire’s highly accurate predictive insights allow you to reduce risk and have confidence in the potential outcome of your decisions. Even with a trend as volatile as Bitcoin, our technology was able to stay 90% accurate in its predictions.

Graph of bitcoin web traffic trend Nichefire predictions vs observed values
Graph of bitcoin web traffic trend Nichefire predictions vs observed values
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Why culture?

Culture is the driving force behind the categories and topics you see from social listening tools. That means when you get insights into culture, you’re getting a deeper understanding of what’s coming next, what’s here to stay, and how movements will shift in the future — making it easier to make confident decisions around the next big move for your brand.

3 steps to driving your next big opportunity:

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Add a topic

Nichefire doesn’t require time-consuming queries. Just enter the topic you’re interested in, and let our technology do the work for you.

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Uncover the most popular trends

See which trends are happening around your topic, and which are here to stay for the long term.

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Disseminate insights to stakeholders

Automatically schedule reports to get insights to your stakeholders so they can make informed decisions.

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“[Our social listening tool] is going to tell us what people are saying today. Nichefire is going to tell us what’s emerging that might be trending tomorrow or next week or next month.”

– Frank Gregory, Social Intelligence Lead, Nestle

“Thanks to Nichefire, we now have a reliable way to keep pace with cultural trends. Their platform’s ability to gather and organize data has revolutionized how we approach monitoring culture.”

– Dan Rucolas, Social Intelligence Lead, Kraft-Heinz

“Nichefire offers a fresh perspective on social listening, and their quick turnaround keeps us on top of trends.”

– Angela Palladino, Sr Director Insights & Analytics, Walmart

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