Solutions

Discover better decision making and better marketing strategies with the help of Nichefire’s AI.

Consumer Sentiment Analysis

Beyond  typical “sentiment,” Nichefire’s AI employs natural language processing and neural networks to deliver unique consumer insights – and drill-down to granular details. From tens of millions of people. Now standard market research seems old fashioned.

Explore Sentiment Like Never Before

There are a number of ways to measure consumer social media sentiment using natural language processing – we walk through some of the innovations and unique ways we measure sentiment online.

Rather than a binary approach, we measure sentiment as a nuanced spectrum that allows you to get granular data and detailed insights.

Access to Vast Data Sources

Nichefire provides a hub of data sources ranging from social media, forums, and review sites. Get access to a vast array conversational data and insights – straight from the consumer.

Advanced Sentiment Modeling

Our unique and proprietary sentiment scoring system can accurately identify how emotionally aligned consumers are with any topic (whether it be a market trend or a competitor’s products), their loyalty to a brand, their propensity to buy, and how passionate they are about that topic.

AI-Powered Insights

Nichefire’s AI uniquely clusters conversations based on how they are related. We work with you to understand your customer and develop robust classifiers and models that are tailored to your business. Get detailed analyses on product issues and attributes, trending topics in the industry, and more.

Consumer Sentiment Analysis

Beyond  typical “sentiment,” Nichefire’s AI employs natural language processing and neural networks to deliver unique consumer insights – and drill-down to granular details. From tens of millions of people. Now standard market research seems old fashioned.

Access to Vast Data Sources

Nichefire provides a hub of data sources ranging from social media, forums, and review sites. Get access to a vast array conversational data and insights – straight from the consumer.

Advanced Sentiment Modeling

Our unique and proprietary sentiment scoring system can accurately identify how emotionally aligned consumers are with any topic (whether it be a market trend or a competitor’s products), their loyalty to a brand, their propensity to buy, and how passionate they are about that topic.

AI-Powered Insights

Nichefire’s AI uniquely clusters conversations based on how they are related. We work with you to understand your customer and develop robust classifiers and models that are tailored to your business. Get detailed analyses on product issues and attributes, trending topics in the industry, and more.

"There is nothing quite like Nichefire. It delivers incredibly valuable insights that you can’t get anywhere else."

U.S. Bank

"One client has a million-dollar contract with a top SMMS, but it was Nichefire that produced the consolidated, focused reporting that our clients love."

Mechanica Branding

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time saved in reporting and analysis

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average increase in positive brand engagement

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average increase in social media engagement