Beyond  typical “sentiment,” Nichefire’s AI employs natural language processing and neural networks to deliver unique consumer insights – and drill-down to granular details. From tens of millions of people. Now standard market research seems old fashioned.

Explore Sentiment Like Never Before

There are a number of ways to measure consumer social media sentiment using natural language processing – we walk through some of the innovations and unique ways we measure sentiment online.

Rather than a binary approach, we measure sentiment as a nuanced spectrum that allows you to get granular data and detailed insights.

Advanced Sentiment Modeling

Our unique and proprietary sentiment scoring system can accurately identify how emotionally aligned consumers are with any topic (whether it be a market trend or a competitor’s products), their loyalty to a brand, their propensity to buy, and how passionate they are about that topic.

Beyond  typical “sentiment,” Nichefire’s AI employs natural language processing and neural networks to deliver unique consumer insights – and drill-down to granular details. From tens of millions of people. Now standard market research seems old fashioned.

Access to Vast Data Sources

Nichefire provides a hub of data sources ranging from social media, forums, and review sites. Get access to a vast array conversational data and insights – straight from the consumer.

Advanced Sentiment Modeling

Our unique and proprietary sentiment scoring system can accurately identify how emotionally aligned consumers are with any topic (whether it be a market trend or a competitor’s products), their loyalty to a brand, their propensity to buy, and how passionate they are about that topic.

AI-Powered Insights

Nichefire’s AI uniquely clusters conversations based on how they are related. We work with you to understand your customer and develop robust classifiers and models that are tailored to your business. Get detailed analyses on product issues and attributes, trending topics in the industry, and more.