We discuss the latest the trends in marketing technologies with Michael Stich of CourtAvenue.
For more than 25 years Michael and his teams have helped marketers understand and capitalize on innovation. Michael currently serves as General Partner and CEO of Services for CourtAvenue. He is also an advisor and investor in various startups.
Prior to joining CA in 2020, Michael led the global Dell business for WPP, and the Advisory group for VMLY&R. He has also served as Chief Executive Officer and Chief Innovation Officer for WPP’s Rockfish, a top digital agency in the US. Rockfish served as a Digital Innovation Partner to the world’s most forward-thinking companies, including Ford, Walmart, Mars, Johnson & Johnson and Sam’s Club.
Prior to Rockfish, Michael served in senior marketing, strategy and venture capital roles for Bridge Worldwide (now Possible), Texas Instruments, McKinsey and Dell. He helped launch the first $999 multimedia PC, the Windows 2000 desktop for Dell, the integrated xDSL/802.11n/VoIP broadband gateway, and multiple consumer web and mobile innovations.
Michael serves as a frequent speaker and writer on a variety of digital marketing topics, including ecommerce, mobile, digital shopper, search, analytics, user experiences, and startups. He was recognized as the COO winner of the C-suite Awards by the Cincinnati Business Courier.
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