We discuss the latest the ins and outs of social intelligence and social data with Danny Gardner of GSK.
Danny Gardner is responsible for building out an in-house social intelligence capability at GlaxoSmithKline (GSK). He executes social listening, data analytics, and business intelligence reporting across GSK’s world-renowned consumer healthcare brands, such as Advil & Sensodyne, to deliver insights at scale and drive enterprise digital marketing strategy.
Previously, Danny held the same role at Pfizer and was acquired as part of the $12B consumer healthcare joint venture between them and GSK. He began his full-time career with W2O Group, an integrated healthcare marketing and communications agency, where he held cross-functional roles in data science, social listening, market research, and applied analytics.
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