We discuss the latest the ins and outs of social intelligence and social data with Dr. Jillian Ney of the Social Intelligence Lab.
Dr Jillian Ney is the UK’s first Dr of Social Media and a Digital Behavioural Scientist. Her personal research has focused on creating methodologies to help businesses to understand what’s driving customer behaviour by applying behavioural science to social data and other personal data sources.
She firmly believes that there is more to digital data than what the current tools and analytical approaches provide. Dr Jillian has spent her career working to overcome these limitations to add a layer of behavioural science in the analysis and interpretation of digital data – this additional layer of insight consistently provides superior marketing intelligence for her clients.
She has created a global network of social intelligence professionals through her The Social Intelligence Lab brand, that continually work to support each other, create best practice and benchmarking in the ever-changing world of social listening.
She believes that the next revolution is behavioural, not technological and works with businesses and business leaders to navigate digital disruption by understanding the primary source of the disruption – behaviour.
Throughout her career, Dr Jillian has gathered accolades. Voted one of the 10 most influential women in digital marketing under the age of 30 by The Drum in 2012, she was also voted as a data influencer in the DataIQ 100 list in 2020 and 2021 and HotTopics Global Data Influencers in 2020.
As well as many research publications and conference presentations, Jillian delivered 2 TED Talks: Connectedness and the Digital Self, and Social Media: The Value Lies in the Data. She has also presented her work on social intelligence at Social Media Week, NATO, 10 Downing Street as well as global marketing conferences and private events. Her first co-authored book, Advanced Marketing Management: Principles, Skills and Tools was published by Kogan Page in 2018.
Her work at The Social Intelligence Lab reaches professionals who are working with social media data across 52 counties, and is making an impact on the success of enterprises social intelligence programmes:
‘Huge accolades for Dr. Jillian Ney! Her leadership within social intelligence will reverberate for years to come. She is a true pioneer in this space, having brought together a global community of social intelligence practitioners and having worked to truly distinguish social intelligence as a discipline.’
‘Dr. Jillian Ney. She’s an academic trailblazer who is constructing the criteria for this profession [social intelligence] while building community.’
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