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Nichefire Playbook

How to Build a New Perception of Your Bank

Social media is home to billions of conversations and consumer insights. We all know that. It’s become a prominent platform for marketing, consumer research, and customer service. Nichefire is a major advocate for using social media as a research platform -...

Is Social Media Making an Impact for Banks?

Almost every brand in America has a social media presence now. What's more, social media efforts are paying off. But, social media is always changing. According to a study from the American Bankers Association, nearly 90% of banks are active on social media. Most of...

The Best Social Media Strategies | 80/20 Rule for Banking

Are You Obeying the 80/20 Rule?  Great social media managers know it’s not about selling all the time. They give followers a reason to be interested - then follow up with content that drives a desired action from their audience. This is your classic 80/20 rule. It...

3 Critical Reasons Why You Should Listen to Your Customers

Ask 100 business leaders about the single, most-important factor in success, and most of them will answer “listen to customers and prospects.”  In today’s digital world of social media and online reviews, customers and prospects have a big megaphone to express...