During the COVID-19 crisis many businesses are using social media to stay informed and make important decisions. Unfortunately, misinformation, rumors and the ever-changing nature of the virus have led to widespread confusion among small and medium sized business leaders. In order for banks to support clients, finding trustworthy sources with the most up-to-date and reliable information on social media is more important than ever. Here are some of the best and most reliable sources banks can trust and share with their clients:


Centers for Disease Control and Prevention (CDC)

The CDC is at the epicenter of the COVID-19 crisis and probably the number one resource banks can trust. (Afterall, the CDC is America’s leading national public health institution.) The CDC publishes hundreds of resources and best practices for stopping the spread of COVID-19. Make sure to follow their account for late-breaking announcements, such as the Coronavirus Relief Act   or recommendations for how business leaders should plan and develop Coronavirus preparedness plans. Use content, like the post below, to keep your clients in the know:


World Health Organization (WHO)

Viruses aren’t stopped by borders, which means a successful fight against COVID-19 will take a global effort. Leading the charge is the World Health Organization, a specialist agency of the UN. In March, they officially labeled the Coronavirus crisis a pandemic. WHO offers daily press briefings and reliable media streams—like the one below—to keep up with the spread of the virus, and the strategies and efforts taken by world leaders.


National Institutes of Health (NIH)

The National Institutes of Health offers some of the most scientific deep-dives into how Coronavirus and similar diseases develop and spread. Their content is regularly updated along with the latest research. Within the NIH specifically, is another sub-organization worth following—the National Institute of Allergy and Infectious Diseases—headed by world renowned immunologist Dr. Anthony Fauci. The NIH is more responsible for sharing COVID-19 facts like the one below rather than advice for businesses. However, many business leaders may find this content valuable and informative.


Small Business Administration

At this point its common knowledge that small businesses are being hit hard by the Coronavirus pandemic. But the silver lining is that the U.S. Small Business Administration (SBA) is taking action to support small businesses and keep them afloat. On social, they provide consistent updates, guidance and resources for small businesses. Most significantly, they introduced Economic Industry Disaster Loans (EIDL) to those who have no alternative credit options. Like the post below, the SBA is an account worth following and sharing content on your own company account.


The John Hopkins University School of Medicine

Based out of Baltimore, Maryland, John Hopkins University has a solid reputation as one of the world’s leading medical schools. On their social feeds they share content from their COVID-19 Hub. The hub provides business leaders with advice, real time updates and daily situation reports. Pro Tip: John Hopkins’ interactive map is the one-stop-shop for number and graphics showcasing the spread of the virus. In this tweet, you’ll find links to additional sites you can follow or share with your clients:



Nichefire is Here to Help During the COVID-19 Crisis At Nichefire, we understand many of your clients may have pressing questions about COVID-19 and how it will affect their business. Our AI technology provides access to data to see exactly what business leaders are saying about COVID-19 and what measures they take to protect their customers and employees. Additionally, tap into powerful, real-time analytics to see how your closest competitors are responding to the crisis. Our expertise goes far beyond building a great tool. We provide monthly consulting reports that break down your social performance across all social platforms and offer suggestions based on data to improve metrics like your engagement rate and follower count. Talk to a social media consultant today.

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