Social media is home to billions of conversations and consumer insights. We all know that. It’s become a prominent platform for marketing, consumer research, and customer service. Nichefire is a major advocate for using social media as a research platform –...
Are You Obeying the 80/20 Rule? Great social media managers know it’s not about selling all the time. They give followers a reason to be interested – then follow up with content that drives a desired action from their audience. This is your classic 80/20 rule....
Ask 100 business leaders about the single, most-important factor in success, and most of them will answer “listen to customers and prospects.” In today’s digital world of social media and online reviews, customers and prospects have a big megaphone to express their...
The Problem For years Walmart, the largest private employer in the US, suffered a reputation for low wages and disgruntled employees. New pressure emerged when competitors like Amazon raised minimum wage to $15 per hour. And shoppers felt bad about buying from a...
