Understanding audiences with cultural insights Just in case you missed it, Nichefire got to tag along with our CEO/Founder, Michael Howard, for the Si Lab’s 2023 Observe Summit in London were he was able to to speak on Putting Data into Context. We also got to make...
Understanding audiences with cultural insights It’s not everyday that one of the leading organizations in your industry recognizes you for being a pioneer in the industry, but it really makes your year when you’re invited to be a speaker at their annual...
Nowadays, artificial intelligence has augmented the way we build, develop, and understand audience personas and emerging trends – and how we act upon the insights we glean from discourse online. There are some incredible technologies that cover a number of...
Do you compare yourself to others? It’s one of the best things you can do. And I don’t mean comparing yourself to a model or an attractive celebrity. I mean comparing your company or brand to competitors using social intelligence. (How do you know if a...
If pictures are worth a thousand words. Videos are worth a million. If you’re ready to take your social media to the next level, video is great way to drive better results, engage with your audience and generate leads. In fact, 93% of marketers say they’ve used video...
When a customer complains about your organization on social media, your instinct may be to delete or hide their comment and bury it down in a deep, dark place. After all, negative comments can be detrimental to your brand perception. But what if we recommended putting...
