Understanding audiences with cultural insights It’s not everyday that one of the leading organizations in your industry recognizes you for being a pioneer in the industry, but it really makes your year when you’re invited to be a speaker at their annual...
Nowadays, artificial intelligence has augmented the way we build, develop, and understand audience personas and emerging trends – and how we act upon the insights we glean from discourse online. There are some incredible technologies that cover a number of...
Do you compare yourself to others? It’s one of the best things you can do. And I don’t mean comparing yourself to a model or an attractive celebrity. I mean comparing your company or brand to competitors using social intelligence. (How do you know if a...
If pictures are worth a thousand words. Videos are worth a million. If you’re ready to take your social media to the next level, video is great way to drive better results, engage with your audience and generate leads. In fact, 93% of marketers say they’ve used video...
When a customer complains about your organization on social media, your instinct may be to delete or hide their comment and bury it down in a deep, dark place. After all, negative comments can be detrimental to your brand perception. But what if we recommended putting...
If you’re a social media marketer (or someone who runs a brand page) you know that there are two absolute truths: Social media can make or break your brandNegative comments make your organization look incompetent and unprofessional But at the end of the day, negative...
