Understanding audiences with cultural insights It’s not everyday that one of the leading organizations in your industry recognizes you for being a pioneer in the industry, but it really makes your year when you’re invited to be a speaker at their annual...
We all wish we could see the future. Or at least spot trends before our competitors and capitalize first. Our TrendFire™ product recognizes emerging trends as they happen, providing you with valuable—and actionable—insights. It even predicts trends. Here are six...
We discuss the latest the ins and outs of social intelligence and social data with Krista Neher of Bootcamp Digital. About Krista: Krista Neher is a seasoned marketing professional who helps companies around the world to increase their digital marketing capabilities....
The recent 2018 CX Index conducted by Sitel Group uncovered staggering insights regarding consumer relationships between brands and social media. 30% of consumers who have had a negative customer experience say they would share it on social media, while 49% of...
Nowadays, artificial intelligence has augmented the way we build, develop, and understand audience personas and emerging trends – and how we act upon the insights we glean from discourse online. There are some incredible technologies that cover a number of...
Do you compare yourself to others? It’s one of the best things you can do. And I don’t mean comparing yourself to a model or an attractive celebrity. I mean comparing your company or brand to competitors using social intelligence. (How do you know if a...
