What should you do if your company’s social media engagement metric starts to slump? There’s one simple solution guaranteed to boost engagement: post pictures of cats & dogs. You can laugh but don’t click away! Pets can improve social media engagement. Our data...
You may have come across a scandal with a brand in the news. Whether it be a data breach or unethical conduct, no brand is immune to the potential public backlash when they act irresponsibly. But, as time goes on, sins are often forgotten. Why do people forget and...
Marketing success in banking is highly competitive. It’s hard to differentiate. We identified tactics that could improve customer retention and build positive brand equity. Our Discoveries Nichefire’s proprietary metrics for performance and categorization...