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Write Better Content With Your New Co-Worker: AI

Write Better Content With Your New Co-Worker: AI

Are you busy writing content all the time? Well, now there’s help. Except, it’s not the help you might have had in mind… Meet your new copywriter: a machine. Yes, that’s right. AI can write content now! AI Writing Content? That’s Crazy-Talk. Right? In fact, Forbes and...
How to Build a New Perception of Your Bank

How to Build a New Perception of Your Bank

Social media is home to billions of conversations and consumer insights. We all know that. It’s become a prominent platform for marketing, consumer research, and customer service. Nichefire is a major advocate for using social media as a research platform –...
The Best Social Media Strategies | 80/20 Rule for Banking

The Best Social Media Strategies | 80/20 Rule for Banking

Are You Obeying the 80/20 Rule?  Great social media managers know it’s not about selling all the time. They give followers a reason to be interested – then follow up with content that drives a desired action from their audience. This is your classic 80/20 rule....
How to Reshape Perceptions of Culture Like Walmart

How to Reshape Perceptions of Culture Like Walmart

The Problem For years Walmart, the largest private employer in the US, suffered a reputation for low wages and disgruntled employees. New pressure emerged when competitors like Amazon raised minimum wage to $15 per hour. And shoppers felt bad about buying from a...
How to Discover Competitive Marketing Tactics for Banking

How to Discover Competitive Marketing Tactics for Banking

Marketing success in banking is highly competitive. It’s hard to differentiate. We identified tactics that could improve customer retention and build positive brand equity. Our Discoveries Nichefire’s proprietary metrics for performance and categorization...