What should you do if your company’s social media engagement metric starts to slump? There’s one simple solution guaranteed to boost engagement: post pictures of cats & dogs. You can laugh but don’t click away! Pets can improve social media engagement. Our data...
You may have come across a scandal with a brand in the news. Whether it be a data breach or unethical conduct, no brand is immune to the potential public backlash when they act irresponsibly. But, as time goes on, sins are often forgotten. Why do people forget and...
Videos Videos are one of the most important mediums to be posting on social media. Video content will make up almost 80% of all traffic on the internet this year and many brands are starting to put effort into posting videos on social media. But that can be a...
Social media is home to billions of conversations and consumer insights. We all know that. It’s become a prominent platform for marketing, consumer research, and customer service. Nichefire is a major advocate for using social media as a research platform –...
Are You Obeying the 80/20 Rule? Great social media managers know it’s not about selling all the time. They give followers a reason to be interested – then follow up with content that drives a desired action from their audience. This is your classic 80/20 rule....
The Problem For years Walmart, the largest private employer in the US, suffered a reputation for low wages and disgruntled employees. New pressure emerged when competitors like Amazon raised minimum wage to $15 per hour. And shoppers felt bad about buying from a...
