Almost every brand in America has a social media presence now. What’s more, social media efforts are paying off. But, social media is always changing. According to a study from the American Bankers Association, nearly 90% of banks are active on social media....
Are You Obeying the 80/20 Rule? Great social media managers know it’s not about selling all the time. They give followers a reason to be interested – then follow up with content that drives a desired action from their audience. This is your classic 80/20 rule....
Marketing success in banking is highly competitive. It’s hard to differentiate. We identified tactics that could improve customer retention and build positive brand equity. Our Discoveries Nichefire’s proprietary metrics for performance and categorization...
