Are you busy writing content all the time? Well, now there’s help. Except, it’s not the help you might have had in mind… Meet your new copywriter: a machine. Yes, that’s right. AI can write content now! AI Writing Content? That’s Crazy-Talk. Right? In fact, Forbes and...
You’ve probably seen it in the news or in a in a blog. “The Millennial generation is ruining (insert industry here).” Or, “traditional marketing doesn’t work on Millennials…” Millennials are the new fad. And rightly so. According to Pew Research, Millennials are...
Social media is home to billions of conversations and consumer insights. We all know that. It’s become a prominent platform for marketing, consumer research, and customer service. Nichefire is a major advocate for using social media as a research platform –...
Almost every brand in America has a social media presence now. What’s more, social media efforts are paying off. But, social media is always changing. According to a study from the American Bankers Association, nearly 90% of banks are active on social media....
Are You Obeying the 80/20 Rule? Great social media managers know it’s not about selling all the time. They give followers a reason to be interested – then follow up with content that drives a desired action from their audience. This is your classic 80/20 rule....
Marketing success in banking is highly competitive. It’s hard to differentiate. We identified tactics that could improve customer retention and build positive brand equity. Our Discoveries Nichefire’s proprietary metrics for performance and categorization...
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