We’ve all read many different interpretations of the events and reasons that led up to the recent turmoil that has shaken the financial industry, particularly with Silicon Valley Bank and Signature Bank. Since 2008 – when the Great Recession began – there have been...
The recent 2018 CX Index conducted by Sitel Group uncovered staggering insights regarding consumer relationships between brands and social media. 30% of consumers who have had a negative customer experience say they would share it on social media, while 49% of...
As medium and small businesses continue to be affected by COVID-19, banks are rushing to provide new services, protect their employees, and develop communication channels with clients and prospects. Although many banks won’t close their doors, they will likely...
See the latest release on Financial Brand! As shut-in consumers and businesses take to social media to register their cheers and jeers about financial institutions, marketers can’t afford to tune out to what’s being said on all channels. Today’s...
You’ve probably seen it in the news or in a in a blog. “The Millennial generation is ruining (insert industry here).” Or, “traditional marketing doesn’t work on Millennials…” Millennials are the new fad. And rightly so. According to Pew Research, Millennials are...
Social media is home to billions of conversations and consumer insights. We all know that. It’s become a prominent platform for marketing, consumer research, and customer service. Nichefire is a major advocate for using social media as a research platform –...
