As medium and small businesses continue to be affected by COVID-19, banks are rushing to provide new services, protect their employees, and develop communication channels with clients and prospects. Although many banks won’t close their doors, they will likely...
See the latest release on Financial Brand! As shut-in consumers and businesses take to social media to register their cheers and jeers about financial institutions, marketers can’t afford to tune out to what’s being said on all channels. Today’s...
You’ve probably seen it in the news or in a in a blog. “The Millennial generation is ruining (insert industry here).” Or, “traditional marketing doesn’t work on Millennials…” Millennials are the new fad. And rightly so. According to Pew Research, Millennials are...
Social media is home to billions of conversations and consumer insights. We all know that. It’s become a prominent platform for marketing, consumer research, and customer service. Nichefire is a major advocate for using social media as a research platform –...
Almost every brand in America has a social media presence now. What’s more, social media efforts are paying off. But, social media is always changing. According to a study from the American Bankers Association, nearly 90% of banks are active on social media....
Are You Obeying the 80/20 Rule? Great social media managers know it’s not about selling all the time. They give followers a reason to be interested – then follow up with content that drives a desired action from their audience. This is your classic 80/20 rule....
