We discuss the latest trends and tools in social intelligence with Leo Morejon of Applegate and the podcast Prove It Matters. About Leo: Leo Morejon is best known for distinctions such as a Guinness World Record for Most Facebook Likes, pioneering real-time marketing...
The recent 2018 CX Index conducted by Sitel Group uncovered staggering insights regarding consumer relationships between brands and social media. 30% of consumers who have had a negative customer experience say they would share it on social media, while 49% of...
Nowadays, artificial intelligence has augmented the way we build, develop, and understand audience personas and emerging trends – and how we act upon the insights we glean from discourse online. There are some incredible technologies that cover a number of...
Do you compare yourself to others? It’s one of the best things you can do. And I don’t mean comparing yourself to a model or an attractive celebrity. I mean comparing your company or brand to competitors using social intelligence. (How do you know if a...
In today’s marketing world, any tweak to a social platform algorithm is cause for a red alert. Because organizations rely on LinkedIn, Instagram, Facebook, Twitter and YouTube to distribute content, even a slight change in code can disrupt an organization’s social...
If pictures are worth a thousand words. Videos are worth a million. If you’re ready to take your social media to the next level, video is great way to drive better results, engage with your audience and generate leads. In fact, 93% of marketers say they’ve used video...
