In today’s marketing world, any tweak to a social platform algorithm is cause for a red alert. Because organizations rely on LinkedIn, Instagram, Facebook, Twitter and YouTube to distribute content, even a slight change in code can disrupt an organization’s social...
If pictures are worth a thousand words. Videos are worth a million. If you’re ready to take your social media to the next level, video is great way to drive better results, engage with your audience and generate leads. In fact, 93% of marketers say they’ve used video...
When a customer complains about your organization on social media, your instinct may be to delete or hide their comment and bury it down in a deep, dark place. After all, negative comments can be detrimental to your brand perception. But what if we recommended putting...
If you’re a social media marketer (or someone who runs a brand page) you know that there are two absolute truths: Social media can make or break your brandNegative comments make your organization look incompetent and unprofessional But at the end of the day, negative...
The number of social media measurement tools has exploded over the last 10 years. And the innovation is accelerating on the promise of smarter interfaces, artificial intelligence and machine learning. Change remains the constant. The team at Nichefire believes three,...
As medium and small businesses continue to be affected by COVID-19, banks are rushing to provide new services, protect their employees, and develop communication channels with clients and prospects. Although many banks won’t close their doors, they will likely...
