3 Ways Social Intelligence Unveils Competitive Advantages

3 Ways Social Intelligence Unveils Competitive Advantages

Do you compare yourself to others? It’s one of the best things you can do. And I don’t mean comparing yourself to a model or an attractive celebrity. I mean comparing your company or brand to competitors using social intelligence. (How do you know if a...
Keeping Up with the Algorithms: Tips for Social Media Marketers

Keeping Up with the Algorithms: Tips for Social Media Marketers

In today’s marketing world, any tweak to a social platform algorithm is cause for a red alert. Because organizations rely on LinkedIn, Instagram, Facebook, Twitter and YouTube to distribute content, even a slight change in code can disrupt an organization’s social...
3 Types of Video Content To Boost Your Social Presence

3 Types of Video Content To Boost Your Social Presence

If pictures are worth a thousand words. Videos are worth a million. If you’re ready to take your social media to the next level, video is great way to drive better results, engage with your audience and generate leads. In fact, 93% of marketers say they’ve used video...
3 Ways to Deal with Negative Comments on Social Media

3 Ways to Deal with Negative Comments on Social Media

If you’re a social media marketer (or someone who runs a brand page) you know that there are two absolute truths: Social media can make or break your brandNegative comments make your organization look incompetent and unprofessional But at the end of the day, negative...