What’s Included in the Data?
COVID-19 Content Trends Across Major US Banks
Using our state-of-the-art classification network and AI, we identified key topics banking brands discussed related to COVID-19. Dive into one of the major US banks provided in this data set to see characteristics of their strategies over time. When were they most active? What category of content performed best?
Strategic COVID-19 Content Comparisons and Resonance
Nichefire’s advanced sentiment score modeling and classification networks can be used to compare brands’ strategies against one another. Dive-in on specific posts from each of the brands in this data set and compare strategic content based on how the audience feels about it.