The way we eat is constantly evolving, and if you’re in the food and beverage industry, staying ahead of customer trends is key to success. In the future, how people choose, purchase, and consume food will be shaped by a mix of technology, values, and economics. Let’s dive into five things we know about the future food customer and what it means for brands looking to thrive.
1. Sustainability Will Be Non-Negotiable
Sustainability isn’t just a trend or buzzword anymore—it’s becoming a core value for consumers. In 2025, more customers will expect eco-friendly practices from the brands they choose. Nearly 60% of consumers already consider sustainability when purchasing food, and that number is only going up.
People are looking for products that have a smaller carbon footprint, use less plastic, or come from regenerative agriculture. Whether it’s compostable packaging or ethically sourced ingredients, brands need to show they care about the planet. So, get ready for a customer who not only reads your ingredients but checks your environmental credentials too.
2. Influencer-Driven Products Will Dominate
An influencer is any cultural force—whether a TikTok star, a podcast host, or a thought leader—whose brand and message can shape trends, sway opinions, and drive buying decisions. It goes beyond just paid Instagram personalities. Influencers are tastemakers whose influence spans platforms and impacts real-world choices.
The future customer will continue to be heavily influenced by social media, particularly when it comes to food choices. Platforms like TikTok and Instagram have turned everyday influencers into powerful voices in the food industry. We’ve already seen viral food trends like whipped coffee or feta pasta skyrocket in popularity overnight, all thanks to influencers.
By 2025, brands will likely collaborate even more closely with influencers to create products that not only cater to the trends they’re driving but also resonate with the audiences they can sway. Whether it’s a limited-edition flavor launched with a TikTok star or a recipe that goes viral, influencer-driven products will shape purchasing decisions. If your brand isn’t on social media collaborating with these content creators, you’ll miss a key opportunity to connect with future foodies.
3. Frugal Spending Will Shape Choices
While some consumers will prioritize sustainability and premium products, a large portion will focus on frugal spending. Economic uncertainty will continue to push shoppers toward budget-friendly options. According to a recent survey, nearly 80% of consumers have already adjusted their grocery habits to save money.
In 2025, expect people to stretch their dollars even further by seeking out affordable yet nutritious food. Brands offering value-focused products, like bulk purchases or meal kits that feed a family for less, will resonate with budget-conscious customers. It’s about giving them the most bang for their buck while still meeting their needs for convenience and quality.
4. Tech-Savvy Consumers Will Expect Convenience
The tech revolution in food isn’t slowing down. By 2025, customers will expect more convenience and customization at their fingertips. We’re already seeing it with the rise of delivery apps, smart kitchen gadgets, and AI-powered meal planning tools. In fact, 57% of consumers say they’re open to ordering groceries online more frequently in the future.
Expect apps that predict your grocery needs, voice-activated kitchen assistants, and even more personalized food recommendations based on dietary preferences and past purchases. Brands that integrate tech solutions into their customer experience will have a distinct advantage in meeting this demand for ultra-convenience.
5. Health-First Choices Will Be Priority
Health-conscious consumers are here to stay. Think about trends like clean food and gut health. By 2025, food customers will increasingly prioritize products that boost their overall well-being. Over 70% of consumers are already more focused on health post-pandemic, and this health-first mindset is expected to grow.
Whether it’s plant-based proteins, gut-friendly snacks, or immunity-boosting ingredients, brands need to cater to a growing demand for food that does more than just satisfy hunger. Customers want products that make them feel better, both physically and mentally, so expect more innovation in functional foods, like snacks that promote sleep or drinks that enhance focus.
Wrapping It Up
The food landscape in 2025 will be shaped by a mix of sustainability, tech, health, and a dash of frugality. Understanding how these factors will influence your customers is key to staying competitive in the future market. Whether you’re leaning into eco-friendly practices, partnering with influencers, or finding ways to make nutritious foods affordable, the future customer will reward brands that align with their evolving needs and values.
About Nichefire
Nichefire is a cultural listening tool that allows brands to uncover emerging trends with the power to influence their brand or product. See something in this article you’d like to explore in greater detail? Try Nichefire with a demo.