Kroger is America’s #1 sushi retailer

Predictive cultural intelligence enabled Kroger to capitalize on America’s obsession with Japanese culture and food. Find out how.

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Kroger logo
Sushi

Starbucks anticipated the matcha craze

By tapping into predictive cultural intelligence, the coffee giant was early to the matcha party – a market that’s worth over 4 billion today.

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Starbucks logo
Cup of matcha

Ralph Lauren stays relevant in a changing market

Tapping into cultural values and nostalgia has allowed the retail clothing giant to stay “in” for over half a century. Find out how.

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Ralph Lauren logo
A polo player riding their horse

Predictive cultural intelligence meets culinary innovation

Discover how one company capitalized on the growing popularity of Japanese street food in the United States.

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Food on a plate

3 steps to driving your next big opportunity:

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Add a topic

Nichefire doesn’t require time-consuming queries. Just enter the topic you’re interested in, and let our technology do the work for you.

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Uncover the most popular trends

See which trends are happening around your topic, and which are here to stay for the long term.

Graphic showing the UI for adding a stakeholder report

Disseminate insights to stakeholders

Automatically schedule reports to get insights to your stakeholders so they can make informed decisions.

Schedule Demo

Have confidence in your decisions.

Nichefire’s highly accurate predictive insights allow you to reduce risk and have confidence in the potential outcome of your decisions. Even with a trend as volatile as Bitcoin, our technology was able to stay 90% accurate in its predictions.

Graph of bitcoin web traffic trend Nichefire predictions vs observed values
Graph of bitcoin web traffic trend Nichefire predictions vs observed values

Capitalize on opportunities with confidence

Nichefire’s highly accurate predictive insights allow you to reduce risk and have confidence in the potential outcome of your decisions. Even with a trend as volatile as Bitcoin, our technology was able to stay 90% accurate in its predictions.

Graph of bitcoin web traffic trend Nichefire predictions vs observed values
Graph of bitcoin web traffic trend Nichefire predictions vs observed values

Get the insights your competitors are missing.

Most of the social listening tools your competitors are using are only gathering data from one or two sources. Nichefire leverages multi-channel voice of the consumer data so you can be sure you’re hearing everyone’s voices. From multiple social channels to news, web traffic, and more, you can see discourse data on what consumers are talking about, as well as intent data on what they’re searching for.

Graphic showing trend connections
Graphic showing trend connections

Capitalize on faster speed-to-market

Time is of the essence when capitalizing on a trend, but here’s the problem: launching a product takes time. By detecting emerging opportunities early, your team gets a head start on strategy, design, development, and testing. That way, when the market is ready, your product is too.

Graphic showing Nichefire predictive cultural intelligence
Graphic showing Nichefire predictive cultural intelligence

See what Nichefire can do for your industry

Stay ahead of stakeholder requests

What if you already had accurate, relevant insights ready before stakeholders gave you topics? Without Nichefire, you’d still be coming up with queries for your social listening tool. With Nichefire, that job is already done. Now you know exactly what to search for, and how to make the most of your tools.

Stakeholder requests graphic
Stakeholder requests graphic

Stay proactive in a changing market

Retail trends change every day, but the culture that drives them doesn’t. Our tool uses the deeper cultural insights to build a model of the future. That way you can see what’s coming, so you can be proactive and capitalize on opportunities faster than other retailers.

Graphic showing Nichefire predictive social intelligence
Graphic showing Nichefire predictive social intelligence

Take advantage of expert guidance

We offer monthly retainers so you can add our team as a extension of yours.

That means you get help with analyses, reporting, forecasting, ad hoc requests, and more, as well as monthly, quarterly, or annual report.