We founded Nichefire to solve our first-hand frustrations

As former power users of social listening tools, we were overwhelmed by the time consuming search for exact keywords and making sense of all the results — all while playing catch-up to market trends.

We decided to help our clients go a step deeper and understand the cultural underpinnings they needed to maximize their data and better predict the future.

What we’re all about:

Cutting-edge innovation to prove the ROI in online data

Resourcefulness

We believe in discovery through digital data and helping others succeed with it. When we deliver, we deliver exceptional quality insight and service.

Innovation

We’re always on the hunt for new and better ways to solve problems. We help our partners and clients take advantage of the latest and greatest innovations.

Collaboration

We are committed to diverse thinking, culture, and trustworthy collaboration in our work environment–and in our relationships with our partners and customers.

Meet the leadership team

Our leadership team includes awarding-winning experts and practitioners in social intelligence, marketing, and finance. All with experience collaborating with leading brands.