If pictures are worth a thousand words. Videos are worth a million.
If you’re ready to take your social media to the next level, video is great way to drive better results, engage with your audience and generate leads. In fact, 93% of marketers say they’ve used video on social media to land new customers. (Animoto)
Before you get in the lab and start cooking up videos, let’s talk about the content that’s right for your brand.
Here are 3 video formats you should consider:
- Live Videos
If you’ve already generated a large following across your social channels, live videos are a great resource for you—especially on Facebook, LinkedIn, YouTube and Instagram.
What should you promote during a live video? Here are a few ideas to get you started:
- Company announcements
- Quick industry tips
- Product releases and demos
- Facility/Office tours
- Employee highlights or day-in-the-life content
Pro Tip: Always test your video setup before you go live! Nothing is worse than a glitchy, low quality video. If you want to make high quality content, try investing in a plug-in mic for phones—they’re inexpensive but they make all the difference.
2. Tutorial Videos
Do we even have to make a case for tutorial videos? From step-by-step cooking instructions on Facebook to beauty tutorials on Twitter, this is some of the most highly shared and consumed content on the internet.
But here are a few guidelines to follow:
- Be clear. Be educational. Be entertaining.
- Videos should be long enough to explain every step but short enough to keep the viewer’s attention (Sweet spot on social media is 3-5 minutes)
- Cover the most important info at the beginning within the first minute
Check out this video from Cocktail Cards for an example of tutorial content done right.
How can you make your brand more personable? Try behind-the-scenes content!
These videos should focus on:
- Day-to-day operations
- Employee interviews
- Product manufacturing
- Company events
This content gives your prospects and customers a better idea of how your business operates and who you are.
Nichefire can help boost your social media engagement
Our AI technology is the simple, smart, effective way to increase the performance of your social media content. Discover which posts spark the most engagement with customers. Tap into powerful analytics to see how your content is performing compared to your competitors. Our expertise goes far beyond building a great tool. We provide monthly consulting reports that break down your social performance across all social platforms and offer suggestions based on data to improve metrics like your engagement rate and follower count. Talk to a social media consultant today.
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